By 1985, the high cost of its products, and power struggles between executives, caused problems.

The company developed computers featuring innovative graphical user interfaces, including the 1984 original Macintosh, announced that year in a critically acclaimed advertisement called ' 1984'. Apple went public in 1980 to instant financial success.

The company's second computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. It is considered one of the Big Five American information technology companies, alongside Alphabet (parent company of Google), Amazon, Meta Platforms, and Microsoft.Īpple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs (1955–2011) and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. As of June 2022, Apple is the fourth-largest personal computer vendor by unit sales the largest manufacturing company by revenue and the second-largest mobile phone manufacturer in the world.

As of March 2023, Apple is the world's biggest company by market capitalization. Apple is the world's largest technology company by revenue, with US$394.3 billion in 2022 revenue.

is an American multinational technology company headquartered in Cupertino, California.

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